Women Take on the Digital Divide — Frauen Loop x Heinrich Böll Foundation.

Women Take on the Digital Divide is an event series including discussions on questions such as: How will the digital revolution affect the work of women in particular? How can concepts such as blockchain or crypto currencies be used emancipatively by women? How do algorithms already influence women's access to services, jobs or insurance?

Project: I opened this series with a lecture titled “Mad Men,” Public Consent & Data Privacy.

Lecture Synopsis: The bad old days of chauvinistic, stereotypical and exclusionary advertising was captured by the television series “Mad Men.” But today’s advertising is a high-tech, concentrated blast of “sticky” content that is designed to reel you in - and to find out everything about you. People in the tech industry use ad-blockers and virtual private networks for privacy, but what about the rest of us? This talk introduces the brave new world in which ad targeting and retargeting, loyalty programs and platforms like Instagram and Facebook, operate in a lawless “Wild West” where regulation is nonexistent and contextual data is the new gold rush.